(Starts at 28:12)
“The day we started Apple Computer, IBM was far more powerful in the computer industry than Microsoft and Intel are today.
The day we started Apple.
And, so, we should of just given up.
I should of just nudged Woz – “hey, forget it. We don’t have a chance.”
But we were too stupid to know that.
We hadn’t gone to business school.
We didn’t read the – we didn’t know what the Wall Street Journal was!
I’d never seen a Wall Street Journal!
And that served us well.
So, what can I say?
I think every good product that I’ve ever seen in this industry and pretty much anywhere is because a group of people cared deeply, about making something wonderful that they and their friends wanted. You know? They wanted to use it themselves.
And that’s how almost everything I know that’s good has come about.
It didn’t come about because people were trembling in the corner, worried about some big company stomping on them.”


